3 min read
Evan Carmichael’s YouTube channel has recently surpassed 2 million subscribers. It is a key part of the entrepreneur’s business, which has revenue streams coming in from shared advertising on his videos, as well as professional speaking engagements and coaching sessions.
A few weeks ago, Evan was one of the keynote speakers at my company’s Easier Life Mastery Summit. I had the chance to interview him and got his insights on creating engaging and profitable video content. Here are five takeaways from that conversation:
1. It’s a long game
Evan published his first video on YouTube more than 10 years ago and he has now published over 6,000 videos. When he first started, it was painful. No one would pay attention, but he kept going. Evan advises that you shouldn’t even bother to start a YouTube channel unless you have a long-game focus on the channel.
2. 10-minute videos are key
Evan explained that YouTube loves longer videos. “If you can’t talk for 10 minutes without repeating yourself several times, don’t use YouTube”, he said to articulate that point. Longer videos are great for a couple of reasons: any video longer than 10 minutes will allow YouTube to put an ad in the middle of the video, which you get paid a commission on.
3. Audience hacking
Look for people that are in your niche that already have a following on the monster video platform and joint venture with them. Interview them on your YouTube Channel. This will give you a chance to hack into their audience. After you publish the video, you can run some simple engagement ads to their audience and attract them to your channel.
4. Repurpose the content
YouTube has great video analytics. After your video is published, you can go back and pinpoint what part of the video had the most engagement. After pinpointing the best parts of the videos, Evan downloads the video, cuts the best parts out and uses the pieces as new content on Facebook, Instagram and others.
5. YouTube as a hub
For the savvy entrepreneur, consider using YouTube as the hub. Be active on other social platforms that are relevant to your audience and use them to drive your followers back to your YouTube Channel. Evan goes live on Instagram every day, often hacking other influencers’ audiences and then driving them back to his YouTube Channel.